Point of You Productions was formed when its
Artistic Director, Jeff Love, walked out of a bookstore after finishing
Shakespeare's revenge tragedy Titus Andronicus and found himself
in a throng of protesters speaking out against the Diallo trials, demanding
that the policemen involved in shooting an innocent man be punished.
Wishing to convey to New York City the moral that revenge leads to destruction,
he produced Titus Andronicus with a modern-day police state setting.
Expecting this to be a one-time endeavor, he was surprised to find that
by the end of the run, he had a small company of actors and technicians
asking, "What's next?"
What was to be next was calling upon Johnny Blaze Leavitt, Point of You's
Executive Director. Johnny was attracted to the idea of building a company
whose mission is to produce original and classical works that convey a
relevant moral relating to issues in today's society.
The pair agreed that art, and especially theatre, in New York City had
become sensationalized and spectacle-oriented, taking focus away from
its purpose: to enlighten. They feel that an audience needs to hear stories
that pose important, thought provoking questions about what drives them
to act the way they do in their daily lives.
Jeff began searching for appropriate material - classical or original
- and develop how the audience should hear and see this material. Johnny
Blaze Leavitt began assembling talented individuals committed to producing
quality theatre and researching what would be needed for the new company
to compete in such a large theatre community.
This is the essence of what Point of You is: the Artistic Director works
to enrich the audience while the Executive Director creates the environment
where artists can collaborate and build a collective body of work to be
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PO Box 673
NY, NY 10150